Liverpool wants to leave behind a legacy on their Asian tour
Categories: Liverpool, News
Tags: asian tour, legacy, Liverpool, singapore, south east asia tour, thailand

Yesterday on Monday Liverpool landed at Bangkok Airport without their captain Steven Gerrard who is going to miss the whole tour because of court case back home. Liverpool will play a friendly game against Thailand on Wednesday and then they will depart to Singapore for the second leg of their Southeast Asian visit.
Liverpool insist they are not just in Asia to cash in on the lucrative commercial opportunities the region offers, but to give their fanatical fans a chance to see them. Clubs in the past, notably Real Madrid, have been criticised for planning worldwide tours purely for the financial reward.
Liverpool commercial director Ian Ayre insists his team wants to leave behind a legacy.
While speaking to Club’s websit Ian Ayre said, “We have a duty to contribute to these football markets and to our supporters over here. We have in place a strong legacy programme encompassing many different initiatives and which can be broken down into different areas”.
“For example, we have a knowledge transfer programme at which Rafa will meet coaches from Thailand and Singapore, I will be meeting representatives from the local businesses and the medical team will also be having sessions. We will be running a kids programme with open training sessions to try and show people what we do and how we do it. The important thing is that when our plane lands back in Liverpool there will still be things going on in our name over here which we can continue to support.”
He added, “It’s always difficult deciding where to go on tour because we have so many fans all over the world. But we feel by choosing Thailand and Singapore we are capturing most of Southeast Asia and making it possible for fans from other countries to come and see the team. Both countries are traditional hot-beds of support for Liverpool and I know from speaking to our partners out here how excited everyone has been waiting for us to arrive.”
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